fangate is dead with the new facebook page timeline layout…or is it?

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March 12, 2012 by admin

Once Upon a time ….

And Now …

Wonderful Touch Facebook

With the new Timeline facebook page layout pages no longer have the ability to define a default landing page. facebook is making the timeline the focus for users. This has tremendous advantages in terms of engagement with your users. The downside is that the automatic fangate prompt delivered by default tab is now obsolete …or is it?

With the new design focus is veered towards achieving engagement with users other than acquiring fans. A business with 20 users who are actively engaging them is more valuable than 100 dormant fans. That being said aquiring fans is still a must for most social media strategist, and unfortunately it is still used to measure the success of some social media campaigns. Who would have thought that the like idea will trigger a new way for users to interact and businesses to engage.

Remember the functionality to like still exist with the new timeline layout, but it up to you to make it more profund.Since landing pages cannot be defined there are a couple of ways to get users to hit your like gate.

Put a like gate on all your other Tabs

Put a fangate on all your other tabs, this will encourage users to like your page once they try and view these other tabs.

Put a list of links to your other Tabs in the Basic Information Section

Put a list of all your other tabs in the about us section of your page. The about link is the first on the menu with the page layout and users are more likely to click on this when they arrive at your page. make use of the content displayed once clicked on so for example create absolute links to all your extra App tabs on the page.

These links will have the full url to the other tabs i.e http://www.facebook.com/custom.tab.builder/app_249347133607 . The bold bit is the unique App tab id which you can retrieve from the browser address bar once the tab is clicked on. When your users click on these links in the about section it will take them directly to the tab section on your page which if it has a fangate will prompt users to like the page before viewing more content or offers.

Promote your other tabs with posts to the timeline.

You can promote other tabs with posts to your timeline. This is useful if you decide for example to run a competition and launch a competition tab. Once users click on the link they will go to your tab and like your page. If you like you can pin such post to the top of your timeline. This will make sure it will always be the first post on your timeline, which will increase engagement for that particular tab.

Promote your facebook page externally by pointing to a tab on the facebook page.

When promoting the facebook page externally point to a specific tab other than just the timeline. This will allow users to land on a specified tab section on your page when they arrive.

Click image above to see where it takes you.
Now you know some tips – Continue “fangating!” first stop: Tab Builder

Category How To, News | Tags: facebook, facebook page, fangate, like, likegate, share, timeline

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